Last month, Quora CEO Adam D'Angelo announced the company's new mission, which involves sharing and growing the world's knowledge. He indicated that Quora would be expanding beyond the simple Q&A the site is known for. It appears that expansion has begun.
Today, Quora made a pair of announcements, including the launch of new blogs, and that of a rich text editor.
Like its Q&A, blog posts will be categorized by relevant topics (there are over 300,000 of them). These topics are, of course, followed by users, so these people will have a chance to read your blog posts.
"This is different than other platforms where your audience is dependent on how many people follow you personally," says Quora's Kah Keng Tay. "In addition, because of the way that Quora works (i.e., feed, search, the topic system, other distribution channels), your old posts and answers remain discoverable and re-discoverable as Quora's audience grows."
More on the blogs here.
The new rich-text editor is for the iPhone as part of a new update the company is launching. More on that here.
Quora says its active writers average 30,000+ monthly views and 350,000+ estimated annual views. Its most active writers average 90,000+ monthly views and 1+ million estimated annual views.