It’s hard to imagine we’re only a year and some change away from the 2012 presidential election. Though it seems a long ways off, President Obama has begun the campaign for the 2012 election with an overhaul of BarackObama.com. The front page features this video, which provides messages from President Obama supporters who are prepping for the upcoming campaign.
Upon watching the video, I wonder if “It starts with us” will be a campaign slogan moving forward. Along with the video, there are prominent links to President Obama’s Facebook and Twitter accounts. You can sign up for email updates, and there’s already a store to purchase 2012 gear.
The heart of the site looks to be the “Get Involved” page, which features a list of the most current updates involving the campaign, upcoming events, groups, fundraising information, and volunteer information. On the latest updates list, you’ll find the two announcement tweets from President Obama:
While I stay focused on the job you elected me to do, the work of laying the foundation for our campaign must start today.
From a purely objective standpoint, President Obama’s campaign site is exceptionally well done. It features quick navigation, with a simple layout. As with all sites which rely on donations, the “Donate Now” button is prominently featured without being too in-your-face about it.
Obama’s online presence is believed to be one of the important factors of his victory in 2008. He won the attention of the people through viral campaigns, and becoming a hit on the social networks. If this initial site redesign is any kind of barometer to go by, the same online savvy which benefited the President in 2008 will look to continue during his reelection as well.