"The reason? Crazy, crazy traffic and growth. In November, the site had reportedly seen a 2,000% increase in pageviews, according to comScore. That wasn’t year-over-year growth, mind you, but the increase Pinterest had seen since June. At 421 million pageviews, the site had already surpassed more established players, like Etsy, for example."
Another classic award-winner for Best New Something-or-Other was Shelby Lynne, who won a Best New Artist Grammy after 13 years and 6 albums. Go figure.
Other great Pinterest reads:
Pinterest 101: How Can Geeks Use It?
Pinterest Invasion by Men Continues Unabated
Pinterest Top Five Most Repinned Items
Pinterest Traffic Spikes