After hinting at it for some time, Pinterest has finally launched its first web analytics product for website owners.
With the (currently) free product, site owners can track how pins that come from their site perform on Pinterest. Site owners can see how many people have pinned from their site, the reach of those pins across Pinterest, and the traffic referred to their sites from Pinterest.
The web analytics also show site owners info on the most repinned, most clicked, and most recent pins so that they can accurately judge what kind of content is most popular in the present. "For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more," says Pinterest.
The new Pinterest Web Analytics is only available for verified websites. If you're looking to verify your site's Pinterest presence, check your settings page. Once you verify your site, click on "Analytics" in the menu on the top right-hand side (with Pinterest's new look). And that's it. The service is currently free to any and all verified profiles.
"Today’s announcement builds on the set of tools we offer for website owners including business accounts, Pin It buttons and board widgets. We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future. We even updated our business site with new tips and case studies to make things easier. Over the coming months, we hope to add new tools and more detailed insights, so let us know what else you would like to see," says Pinterest.
It's no secret that Pinterest is looking for ways to monetize, and slowly implementing more tools for businesses on the site is a first step. Laying down the groundwork for personalized analytics could help Pinterest show businesses the value of the service, if and when the site choose to get into the advertising game. Plus, the analytics service by itself could possibly generate revenue for Pinterest, considering the company keeps expanding its features so that it could offer additional services for a premium fee.