RCDb, which credits itself as the company that used Blu-ray to bring Netflix service to the PS3, made a number of announcements today involving Cable and web technologies.

"Today, at The Cable Show, the company announced several integrations that could significantly change consumer interaction with TV / cable," a representative tells WebProNews. "Integrations are with PayPal, Panasonic, Gracenote, Jinni, Strategy&Technology and Alticast – and the announcements contain a variety of services/monetization methods, including the ability for consumers to see movie data (e.g. actor names, songs playing, scene location) while they’re watching it, buy soundtracks from an OnDemand movie, or navigate Google Maps using just the TV remote."

"The innovation RCDb brought to Blu-ray was so successful that they are now using that service model for cable, and stand to impact the bottom line — helping operators/content providers generate greater revenue from these services. (Previous models of widgets offered via TV haven’t proven very profitable)."

The PayPal integration is aimed at enabling quick, easy, and consumer friendly, PayPal powered transactions on cable television services, Blu-ray players, and other connected TV devices. PayPal will have pre-integrated e-commerce capabilities for cable operators that deploy the RCDb web services platform on their networks. RCDb says this opens up opportunities for cable operators to better monetize TV and movie content through the integration of established web services.

"Imagine: a music soundtrack purchase cued by the related on-demand movie," the rep says.

The other partnerships are aimed at bringing familiar web experiences (like Google Maps), rich movie data, new revenue streams to cable, as well as personalization features and deep interactive web services. More about each individual partnership can be found here.