Yesterday, Nielsen reported that Google performed well in December, and today, Hitwise seconded the assessment. In fact, the two firms also agreed that both Yahoo and Bing lost market share, which has made Google’s lead all the more impressive.
Hitwise determined that Google controlled 71.57 percent of the search market in November. Its report concerning December pegs the search giant’s market share at 72.25 percent, and if you didn’t notice, that’s starting to put it pretty close to the 75 percent-mark.
comScore has released the top 15 ad networks based on their reach among U.S. Internet users in December 2009.
The ranking found AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by the Yahoo Network (180.9 million) and the Google Ad Network (178.1 million).
The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network, which grew 31 percent compared to a year ago, followed by Collective Network (up 22%) and Audience Science (up 16%).
Next week Yahoo will update its Sponsored Search product with two new features, which the company says will provide advertisers with more transparency into and control over their accounts. Yahoo’s Network Distribution feature will let advertisers run ads on Yahoo search pages, partners’ sites, or both. Those who run ads on Yahoo’s entire network, can also set different bids for Yahoo or its partners.
In a financial sense, Google’s acquisition of YouTube has never made a lot of sense; the site, which sold for $1.65 billion, hasn’t even turned a profit on a quarter-to-quarter basis yet. But according to a prominent analyst, that’s about to change.