Super Bowl 2010 will be forever remembered for a few things: New Orleans winning their first championship, Peyton Manning’s locker room walk-of-shame and Google running their first Super Bowl commercial.
Microsoft has unveiled its Windows Phone 7 Series, a new mobile platform. The phones will bring Microsoft’s XBox Live service and its Zune music and video experience together on phones. Perhaps more interesting, at least to enthusiasts of the search industry, is that Windows Phone 7 devices will come with "a dedicated hardware button for Bing."
Microsoft has spent a lot of money promoting Bing since its launch, and Bing’s usage has grown by millions of people since then, but it still has a long way to go to reach the top of the search market share mountain. Google is still sitting comfortably atop that mountain of course, but Google doesn’t really have to lose for Bing to win. Microsoft has been putting things in motion that have the potential to increase Bing usage by an enormous amount.