Consumers want online retailers to be more interactive and offer more personalization features according to a new a survey from IBM.
The changing economy has led to a smarter consumer who uses technology to make more informed buying decisions, exchange information with others, make purchases on-the-go and shop multiple channels.
Unless you live under a rock, you are probably at least somewhat familiar with the current controversy regarding NBC’s shifting of late night television talk show programming that appears to be leading to an uncertain future for current Tonight Show host Conan O’Brien. I’m not going to get into that whole story here.
American Idol may be only two episodes into its ninth season, but the show already has a big online hit on its hands. 63-year-old Larry Platt performed a self-written song called "Pants on the Ground" last night, and hundreds of thousands of people are talking about his energetic routine today.
The most powerful marketing campaigns are often the ones that we as consumers can identify with or connect to in some way. One way that businesses invoke such a feeling from potential customers is by telling a story with their marketing. This is called (appropriately) storyteller marketing.