Someone with a very interesting political background will soon be in charge of Google’s corporate communications. The company’s hired Jill Hazelbaker, who’s worked with both John McCain and Michael Bloomberg in the past, to replace Matt Furman.
PubMatic said today it would extend its ad network optimization technology to include mobile advertising.
The company said it would use its real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic’s technology helps online publishers get the most revenue from their advertising space by determining in real-time which ad network or exchange can best monetize each impression.
If you ever set out to collect personal email addresses at a tech gathering, here’s a tip: generally speaking, you can save time by typing or writing out the "@gmail" part before approaching people. But Compete provided a bit of a reality check today by showing that Hotmail remains in the top spot overall.