As Yahoo continues to reconsider exactly which properties are core to the company, Yahoo Tech has failed to make the cut. The site has been given an end-of-life date, and everything of value (including visitors) will just be used to provide another Yahoo asset a lift.
The search engine consumers use to find a brand’s website impacts both their perception of that brand and the decisions they make while on the site, according to new research by Wunderman, ZAAZ, and Compete.
"Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman. "What this means if you are managing a brand is this: you need to know how consumers relate to Bing, Yahoo! or Google and how that reflects on you."
Google users in the UK may be unusually well-informed with regards to their government’s healthcare policies. The Department of Health revealed this week that it spent about £2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year.
To be exact: the department spent £2,720,457.11 between February 1 of last year and January 31 of this one, according to official records. And a whopping 21,939 keywords (including ones like "health information" and "stop smoking") were covered by its campaign.