Nielsen Acquires Vizu Brand Metrics Measurement Platform


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Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and optimizer.

This acquisition is part of Nielsen's recent commitment to cross-platform advertising measurement.

Vizu's unique solutions will be integrated into Nielsen’s growing product portfolio and offer clients real-time feedback on ad exposure and performance.

Steve Hasker, President of Global Media Products and Advertising Solutions at Nielsen comments on the acquisition of Vizu:

“We are committed to providing a complete understanding of a brand’s end-to-end advertising campaign impact,”

“Vizu has developed a best-in-class solution for measuring and optimizing brand advertising effectiveness online, which offers a powerful complement to Nielsen’s cross-platform solutions for the advertising industry. We are pleased to welcome Vizu's talented team to Nielsen and are excited to work together to further evolve our Brand Effect product suite, and provide unparalleled capabilities to advertisers, publishers and agencies."

Dan Beltramo, CEO of Vizu comments on the acquisition by Nielsen Ratings Group:

“Through quality measurement, publishers and advertisers can harness the power of online advertising and understand its true value in connecting with consumers,”

“Nielsen is committed to cross-platform measurement and advertising solutions that enable better understanding of the consumer and greater advertising efficiency. We’re confident that combining our advertising technology with Nielsen’s capabilities and expertise creates a stronger proposition for our clients and the industry.”

Vizu's capabilities will immediately be incorporated into Nielsen's product offerings. No financial aspects of the acquisition have been disclosed nor was there a tentative closing date mentioned. It appears Vizu's staff will now become part of Nielsen's company and continue on as they had before the acquisition.