Spongebob is coming to a streaming device near you.
Nickelodeon will soon unveil its own subscription streaming service, according to the network's parent company Viacom.
Variety has the details, which so far are pretty sparse:
More details about the service will be revealed when Nickelodeon hosts its “upfront” meeting with advertisers next month. U.S. TV networks try to sell the bulk of their ad inventory in the upfront market, and TV networks that cater to children typically lead the salvo.
The new Nickelodeon service will be aimed specifically at consumers who use mobile devices, Viacom Chief Executive Philippe Dauman said during a call held to discuss Viacom’s financial performance. He suggested the service would have a different name or brand, and said it “will be very attractive to parents and children.”
Nickelodeon will be joining a growing list of networks offering online streaming options to those who don't wish to be tethered to a traditional cable provider. Major broadcast networks like CBS are jumping into the space that's currently dominated by Netflix and Amazon Prime, as are premium cable outlets like HBO.
Nickelodeon, however, is one of the first basic cable channels to move in this direction.
Other cable channels like TNT, TBS, Cartoon Network, and Disney have just dipped their toes in the world of cable-less streaming, joining the lineup for DISH's new Sling TV.
Image via Spongebob SquarePants, Facebook