Netflix will unveil a new tier to their subscription plans in the U.S., allowing large families to stream more content at the same time.
The company will soon give the option for subscribers to pay $11.99 a month in order to unlock 4 simultaneous streams. As of now, Netflix only allows for 2 simultaneous streams.
"A few members with large families run into our 2-simultaneous-stream limit. To best serve these
members, we’re shortly adding a 4-stream plan, at $11.99 in the U.S., and we expect fewer than 1% of
members to take it," says Netflix.
They announced plans for the new option in their quarterly letter to shareholders.
Of course, this plan doesn't have to be used by large families. It seems like a great option for roommates, or those living in college dorms. Netflix account sharing is ubiquitous, and the only impediment has always been that pesky limited simultaneous stream thing. Now, if you pay a few dollars extra, you can double the amount of simultaneous streams that can originate from a single account. Sure beats paying for another subscription.
It's somewhat odd that Netflix only expects 1% to take advantage of it.
On Monday, Netflix announced revenues of $1.02 billion, slightly beating expectations. They also added 3 million new streaming customers, and can now boast 36 million worldwide.