Netflix Launches New Mobile Search Experience

Chris CrumSearch

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Last month, Netflix launched a new search experience for its website, which included an "instant search" tool to give users quicker access to titles and actors.

Over the weekend, the company announced a new search experience for mobile and tablets. They already began rolling it out to Android devices, and said an iPhone update would follow.

The company said in a blog post, "Search is a key feature on mobile and tablet devices and many of our members use search to program their evening entertainment while on the go...With this update, we bring the visual presentation style for search results to mobile and tablet devices, allowing our members to quickly scan search results to discover great content. This concept already has proven successful on game consoles, smart TVs and the website."

The new look presents results in a grid of cover art. The company says it reduces cognitive load, and makes it easier to find what users are looking for. You can tap a cover and add it to your list, start playing it, or use Chromecast or AirPlay.

"Finally this rollout expands the search function on the iPhone by enabling members to search for actors, directors and creators," Netflix said. "We also now provide suggestions related to the query, which allows members to more easily explore the contents of the Netflix catalog."

When Netflix announced the new desktop experience, it included the ability to search for "netflix," and bring up Netflix Original titles. This also works on the new mobile experience.

Image via Netflix

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.