Request Media Kit

Mobli Gives You A Shot At $100K For Ditching Instagram, Taunts Facebook

Lance Armstrong-backed photo sharing service Mobli is giving people a chance to win $100,000 by giving up Instagram. The company has just kicked off a campaign called #mylastinstagram, complete with a...
Mobli Gives You A Shot At $100K For Ditching Instagram, Taunts Facebook
Written by Chris Crum
  • Lance Armstrong-backed photo sharing service Mobli is giving people a chance to win $100,000 by giving up Instagram. The company has just kicked off a campaign called #mylastinstagram, complete with a new site at MyLastInstagram.com.

    Users are encouraged to download Mobli (of course), upload a “creative/funny/original” photo, use Mobli’s #mylastinstagram filter, post that photo to Instagram, and tag it with the same hashtag.

    “Say goodbye to Instagram, their boring filters, and cropped photos (for at least 3 months, you won’t miss it… we promise!),” Mobli says.

    The official contest rules are here.

    According to NBC Bay Area, Mobli is going so far as to fly a plane over Facebook headquarters repeatedly with a 100-foot banner advertising the contest.

    I doubt the contest will do much to reduce Instagram’s share of the photo sharing space (if the privacy freak out didn’t), but it’s a clever way to get some app downloads, I suppose.

    Last month, Instagram topped 100 million monthly active users.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit