Microsoft is ramping up its competition with Zoom by offering 24-hour meetings with its free Teams plan.

Zoom quickly emerged at the outset of the pandemic as one of the top choices for virtual work, remote learning, worship and socializing. Although Microsoft’s Skype is one of the oldest video conferencing platforms, it has not enjoyed nearly as much popularity or use.

As a result, Microsoft has pivoted to promoting its Teams platform. Although originally more of a Slack competitor, Microsoft has increasingly been positioning Teams as an alternative to Zoom.

Zoom made headlines Tuesday when it announced it was lifting the 40-minute limit on meetings with its free account, in an effort to help families remain safe and still be able to visit during Thanksgiving.

Microsoft has followed suit, announcing it is extending the time limit on meetings made with a free Teams account to 24-hours. In addition, only the person hosting the meeting needs a Teams account, making it even easier for others to join.

Microsoft’s announcement is good news for consumers and highlights the benefits of healthy competition in the video conferencing market.