Microsoft announced that it has put together a new eBook for tax season aimed at giving agencies tips and insights to help their tax-related clients' improve their search campaigns.
According to the company, electronic filing has increased 30% since 2009 with 120.6 million people filing electronically last year. They also note that less than 6% of Americans are unemployed, saying filing volume will be high this year.
"Tax season is here, and many U.S. residents want to file their 2015 tax returns as soon as possible to get their refunds to help pay off holiday bills, make home improvements and start planning vacations," says Bing's Michelle Fears. "Searches peak in early February when people get their W2s and again in April as the filing deadline approaches. This may be a niche segment of your client portfolio, but it’s one that can yield huge returns on PPC ads given the audience’s strong reliance on search."
"Did you know that tax services is a $9.3 billion industry in the U.S.? Did you also know that the IRS does not advertise? It’s true, so tax season offers a wealth of opportunities for tax related businesses," Fears says. "Last year nearly 90% of invidual tax returns were filed electronically, which means filers are most likely searching online for products and services."
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