Marin Software Partners With Facebook's Atlas

Chris CrumAdvertising, Technology

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As you've probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its "people-based marketing" capabilities.

The company bought Atlas from Microsoft last year, and has since rebuilt it from the ground up using a completely new code base.

Upon announcement, Facebook said it had Omnicom on board with an agency-wide ad serving and measurement partnership. Marin Software has since announced its own partnership with Atlas.

With Marin, marketers will be able to use Atlas in conjunction with their search marketing campaigns with new insights for optimization.

“By partnering with Atlas, our advertisers are able to determine the true ROI of their paid search campaigns, giving them the ability to better optimize their sales funnel,” said Matt Ackley, SVP Product and CMO at Marin Software. “This is an extremely valuable integration for all our digital marketers.”

“Integrating these two platforms provides marketers with accurate and comprehensive reporting on paid search,” said Erik Johnson, head of Atlas. “We are pleased to expand our relationship with Marin Software.”

Kenshoo also announced a partnership with Atlas, which will provide marketers with reporting and optimization for search campaigns as well.

You can check out the new Atlas here.

Image via Marin Software

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.