Consumers are increasingly engaging with brands from their mobile devices as opposed to their desktop computers. Specifically, they're increasingly doing so with the Twitter iOS and Android apps.
While the web browser continues beat Android in this area, Android is rapidly growing while the browser is on the decline.
Socialbakers released some new data on this subject. Take a look at where brand mentions are coming from (as opposed to where they used to);
"From a sweeping sample of 860 brands we’ve monitored since New Years Day 2012 (back when planking, Nyan Cat, and Rebecca Black’s immortal Friday were all things), we found that mobile mentions of brands have grown 7.6 times – even though their number of total monthly active users only grew 2.4 times," says Phillkip Ross, a social media analyst at Socialbakers.
"The implication is huge for brands," he adds. "That means that Twitter users are increasingly leaning on mobile apps to both talk about brands and seek out customer service. And that means that content must increasingly be not just mobile-friendly, but mobile-native."
Images via Socialbakers