Lionsgate Using Twitter To Push Labor Day Weekend Preview of Warrior

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Lionsgate is testing Twitter. The movie studio wants to see if a 140 characters or less can help sell movie tickets for their fight film Warrior.

The film, which is set to open nationwide on September 9th, will have a Labor Day weekend preview on September 4th at 7 p.m. In an attempt to drum up moviegoers, Lionsgate created the hashtag #WARRIORMovieSneakPreview to see if this would help spread the word of mouth about the film.

EXCLUSIVE! @Lionsgatemovies and @Twitter Present a Special #WarriorMovieSneakPreview Sunday, Sept 4th at 7pm Nationwide 5 hours ago via web · powered by @socialditto

In addition to the Labor Day weekend preview of the movie, they've also created a dedicated site specifically for September 4th ticket sales. It'll be interesting to see how the films preview showing does, as Twitter does seem to have an effect on the box office, as we've discussed before.

If you're not familiar with Warrior, IMDB gives the following summary -- you can also check out the trailer below:

"Two brothers face the fight of a lifetime - and the wreckage of their broken family - within the brutal, high-stakes world of Mixed Martial Arts (MMA) fighting in Lionsgate's action/drama, WARRIOR. An ex-Marine haunted by a tragic past, Tommy Riordan returns to his hometown of Pittsburgh and enlists his father, a recovered alcoholic and his former coach, to train him for an MMA tournament awarding the biggest purse in the history of the sport. As Tommy blazes a violent path towards the title prize, his brother, Brendan, a former MMA fighter unable to make ends meet as a public school teacher, returns to the amateur ring to provide for his family. Even though years have passed, recriminations and past betrayals keep Brendan bitterly estranged from both Tommy and his father. But when Brendan's unlikely rise as an underdog sets him on a collision course with Tommy, the two brothers must finally confront the forces that tore them apart, all the while waging the most intense, winner-takes-all battle of their lives".

The film stars Tom Hardy, Joel Edgerton, Nick Nolte and Jennifer Morrison among others.