LinkedIn announced two new types of Certified Marketing Partners – Sponsored Updates Partners and Content Partners. These, the company says, will make it easier for brands and agencies to scale their content marketing efforts on LinkedIn’s platform.

LinkedIn launched Sponsored Updates last summer:

The company says it quickly became its fastest-growing Marketing Solutions product.

LinkedIn’s Penry Price explains, “Our Sponsored Updates partners provide customers with advanced tools, powered by our APIs, to manage their Sponsored Updates campaigns, while our Content Partners provide access to high-quality content to enhance an advertiser’s activities on LinkedIn. Both are part of our Certified Marketing Partners program, which connects brands with leading companies who have the tools to help them increase visibility and performance on our platform.”

LinkedIn launched the Sponsored Updates Partner program with AdStage, Brand Networks, SHIFT, the Salesforce ExactTarget Marketing Cloud, and Unified Social.

Early certified content partners include The Atlantic, Bloomberg, CBS Interactive, and IDG Communications, Newscred, Percolate, Atlantic Media Strategies, Contently, Freshwire, and Group SJR.

More on both programs here.

Image via LinkedIn