Call it a kind-hearted act for cancer research, or call it a clever promotion for his new film – either way, Liam Neeson stripped down to a pair of hot pink underwear on The Ellen Show and got soaked in a dunking booth.

Liam Neeson had already agreed to possibly get wet for breast cancer research, but as Ellen directed him toward the dunking booth, Neeson called an audible:

“If I take this [his robe] off does the $10,000 become $20,000?” he asked. The answer was yes, and Neeson submitted to the aim of a breast cancer survivor.

See how it played out below:

That woman was pretty excited to meet Mr. Neeson. Don’t even try to act like you wouldn’t have done the same. I’m talking to you too, fellas.

Since the drenching was successful, Shutterfly will donate $20,000 to breast cancer research. Oh yeah, and Taken 2 opens this weekend in theaters.