LeAnn Rimes teamed up with Rob Thomas (of Matchbox Twenty) for her song "Gasoline and Matches", a fun, twangy, roadhouse-type song that invokes images of line-dancing in a honky tonk. But the video is completely unexpected, in a really good way.
When Rimes heard about animator and former Twitter employee Ian Padgham's amazing Vine account--which was full of his stop-motion animations--she immediately wanted to collaborate with him. The result is a five-minute video shot with two iPhones and full of the six-second shots that Vine is full of.
"Darrell (Brown, Rimes' producer) turned me onto Ian’s Vine account, and I’d never seen anything like it,” Rimes said. “I was shocked that nobody had done a (music) video like that before, and I jumped at the chance to do it. My part in it took 20 or 30 minutes at the most. Ian flew to Dublin, where I was on tour, and put two iPhones up and filmed me doing two passes of the song, along with a few odd things like ‘Reach for a star’ or ‘Pretend you’re falling.’”
Padgham says the project--though time consuming--was relatively easy with the use of Vine, and he hopes more creative people will jump on board.
“It’s all very basic and rudimentary,” Padgham said. “There are certainly plenty of applications like Vine that are free that people could use to just do the same thing, shot by shot. It takes a lot of work and thought, but anyone can get a phone or camera and start making their own similar things. I hope it inspires people to do their own stuff. You don’t need a lot of special tools, and it’s getting back to that very simple, very handmade way of producing art.”
Check out the video for "Gasoline and Matches", which was co-written by "Nashville" music supervisor Buddy Miller.
Image: Wikimedia Commons