I think it's safe to say that Amazon will be announcing a Kindle Fire 2 at their September 6 event. It was revealed that the popular Kindle Touch had sold out with no explanation on Monday. Now Amazon has dropped us a line saying that the Kindle Fire is also out of stock.
It is rather strange, however, that Amazon would gleefully announce that their number one selling product is sold out. The company wanted to let everybody know that the Kindle Fire has managed to capture 22 percent of the U.S. tablet market since its launch.
“We’re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon,” said Jeff Bezos, Amazon.com Founder and CEO. “This has been a big year for digital products on Amazon—all of the top 10 sellers on Amazon.com since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead—we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem."
Amazon isn't saying it, but they are obviously setting up for some big Kindle news next week. It was already rumored that the Kindle Fire 2 would be announced, but other rumors suggest that Amazon will also be launching revisions to the entire Kindle line. It's also rumored that Amazon will be launching a 10-inch Kindle to compete with the iPad.
Amazon is starting to create more questions than answers at this point. Will the Kindle Fire ever be back in stock? Will they just ditch the original Fire in favor of the Kindle Fire 2? Will the Kindle Touch be back in stock, or are they just discontinuing the model? Will there be something to take its place? What about the oft-rumored Kindle Phone?
Unfortunately, we don't have a single answer. Surprisingly enough, Amazon is far more resilient to leaks than Apple. There has not been a single hardware leak in regards to Amazon's plans for the next line of Kindles. All we have to go on is hearsay from people within the industry.
It's only a week until September 6 so we won't have to wait much longer for all the details. It will be interesting to see if Amazon announces a whole new fleet of Kindles, or just the Kindle Fire 2.