Amazon is unleashing a litany of new and improved models of its Kindle tablet and e-reader line. For those interested in some pre-Black Friday holiday deals, the models are set to go on sale in October.

“Are phablets killing tablets?” wrote Anna Attkisson of Tom’s Guide, “Amazon is definitely not jumping on that bandwagon.” The amount of updates corresponds with a new Fire OS (4.0), which lets families share across accounts. Attkisson further outlined the differences in the products: Kindle Fire HDX 8.9 ($379) is the most advanced, while the Kindle Fire HD 6, HD 7 ($99) is for those looking for a deal. Meanwhile, Kindle Fire HD Kids Edition ($149) brings the Kindle to the kid family side of things, and it comes with free replacement for two years.

Amazon will also throw in a year of FreeTime Unlimited with the Kindle Fire HD Kids Edition. Adults will probably want to look into the adult version of Unlimited for themselves, which has its own monthly fee:

According to the L.A. Times, Amazon is also updating their generic Kindle and Kindle Paperwhite for lower cost and more storage. They are also releasing a Kindle Voyage, which is designed for the book lover in mind, who also likes 3G cellular connectivity.

When it comes to the fanciest item for the lowest cost, the Kindle Fire HD is probably your best bet. As Business Insider put it, “If $99 feels dirt-cheap for this tablet, it’s because it is.”

“We make money when customers use these devices, not when they buy them,” an Amazon representative told them, “We sell at break-even prices.”

But when it comes to power no matter the cost, Amazon is pretty proud of the Kindle Fire HDX 8.9. “The team has packed an incredible amount of technology and innovation into the new Fire HDX-an incredible HDX display,” Amazon’s chief executive Jeff Bezos told MVC, “A powerful quad-core processor, a 70% faster graphics engine, exceptional audio, and faster Wi-Fi-and it’s still startlingly light. Fire HDX combines excellent hardware with exclusive features from Fire OS4 including Firefly, the Mayday button, Family Library, ASAP and more.”