Jen Selter has become a social media phenomenon for one of her best assets … her bottom!

Selter became known for her many Instagram posts of her working out and of her very muscular body. She has become an inspiration for her nearly 3 million Instagram followers with her motivating pictures and posts.

Now, MusclePharm Corporation, a leader in the sports nutrition industry, has announced that they have signed a multi-year contract with Selter as the new face of their nutritional supplement, designed specifically for women, FitMiss.

Selter explained that, by endorsing FitMiss, she hopes to continue to help women realize the full potential of their bodies. “I totally agree with FitMiss’ ‘Strong is the New Sexy’ message and the company’s need to create a space for women in the fitness and training world,” she said. “I am excited to join the FitMiss team and look forward to motivating and educating women on how they can maximize the full potential of their bodies.”

Brad Pyatt, the Chairman and CEO of MusclePharm, said that he is excited to have Jen become a part of their team, and believes she will help inspire women to achieve their weight loss goals. “We are seeing more and more women from all walks of life investing in their health and embarking on serious training routines,” said Pyatt. “Jen is not only committed to her own fitness, but also to motivating others to achieve their goals. She is a great addition to the FitMiss team and will help to continue positioning the empowering FitMiss brand and its healthy lifestyle.”

By combining her two loves, social media and taking pictures, Selter was able to gain a huge following of both men and women who are wanting to transform their bodies. “I love taking pictures and I love social media,” Jen explained to WFAN’s Boomer & Carton show. “So if you put those two together, I was able to gain a huge following off of pictures in yoga pants.” Below are a couple of her recent Instagram posts.

Image via Facebook