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Is Creating a Unique Experience Enough To Get People to Pay for Digital Content?
John Loughlin, Executive VP and GM of Hearst Magazines, which publishes Cosmopolitan, Esquire, Popular Mechanics, and other popular titles, provided an inside look into Hearst's content strategy for the digital age here at ad:tech NY. Do you think Hearst's success in traditional publishing will extend to triumph in the online world? Let us know in the comments section.
Chris Crum