As promised, Instagram is on the verge of taking its ad product global.

In June, the company said that later in 2014 it would begin to introduce ads in Canada, the United Kingdom, and Australia. Now, it appears they’re about to make the jump across the pond:

'Sponsored Posts' coming soon to #Instagram in the UK.. pic.twitter.com/j1MZdSkITM

— Charlotte Williams (@WilliamsCE) September 16, 2014

No word on when ads will hit Canada and Australia, but it appears that the UK launch is imminent.

“The results for advertisers have been positive – and in some cases, well above the ad industry’s average for performance. We’re excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community,” said Instagram in June.

“In the future we’ll also look to introduce ads on Instagram to additional countries across the world.”

Instagram is getting serious about ads. The company made a big personnel move by appointing Facebook Regional Director James Quarles to the newly-created position of Global Head of Business and Brand Development at Instagram, and just recently debuted a new ad analytics suite for brands.

Charlotte Williams (Twitter) via The Next Web
Image via Instagram