Yahoo's Flurry released a new report looking at people's addiction to their mobile devices. In short, addiction is on the rise.
"On June 29th Bank of America released the findings of its second annual report on Consumer Mobility," says Simon Khalaf, SVP of Publisher Products at Flurry. "The report showed that the US population is perpetually plugged-in with 71% of those surveyed disclosing they actually sleep with their smartphones. This prompted us to revisit the study we conducted in Q2 of 2014 in which we first uncovered the rise of a new breed of mobile users: the Mobile Addicts."
According to the report, wordwide mobile addicts grew 59% over the last year.
"This large group of users (more than 280 million people!) are addicted to messaging, productivity and banking apps, and they use messaging apps 6.56 times more than an average mobile consumer," a spokesperson for the company tells WebProNews.
Year over year, the total population of smart devices measured by Flurry grew from by 38% from 1.3B to 1.8B. Regular Users (those who use apps between once and sixteen times daily) grew by 25% from 784 million to 985 million. Super Users (those who use apps between 16 and 60 times daily) grew 34% from 440 million to 590 million. Mobile addicts (those who launch applications 60 times or more per day) grew 59% from from 176 million to 280 million.
According to Flurry, if the amount of mobile addicts were the population of a country, it would be the fourth largest just behind the United States.
Mobile addicts are largely using messaging and social apps, followed by utilities and productivity apps, then games, finance, and news/magazines.
Flurry shares more analysis on its findings here.
Yahoo also announced that its Mobile Developer Conference will take place in New York on August 26.
Images via Thinkstock, Flurry