HTTPS Launched For All Custom Domains On WordPress.com

Automattic announced that they’re launching free HTTPS for all custom domains hosted on WordPress.com. WordPress.com has supported encryption for WordPress.com subdomains since 2014, but now it&...
HTTPS Launched For All Custom Domains On WordPress.com
Written by Chris Crum
  • Automattic announced that they’re launching free HTTPS for all custom domains hosted on WordPress.com. WordPress.com has supported encryption for WordPress.com subdomains since 2014, but now it’s being expanded to over a million custom domains.

    The company says users will see secure encryption automatically deployed on every new site within minutes.

    “We are closing the door to un-encrypted web traffic (HTTP) at every opportunity,” writes Automattic’s Chief Systems Wrangler.

    As he notes, encryption provides more than security.

    “Protocol enhancements like SPDY and HTTP/2 have narrowed the performance gap between encrypted and un-encrypted web traffic, with encrypted HTTP/2 outperforming un-encrypted HTTP/1.1 in some cases,” he writes.

    Google announced HTTPS as a ranking signal in 2014. Back in December, the search engine started indexing HTTPS versions of URLs by default.

    Earlier this year, Moz found that HTTPS URLs made up 25% of page-one Google results across 10,000 queries.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit