Hootsuite Acquires Brightkit To Launch 'Campaigns' Offering

Chris CrumBusiness

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Hootsuite announced that it has acquired social campaigns platform Brightkit, which it is using to launch its own new offering called Hootsuite Campaigns.

The acquisition actually took place in July, but is just now being announced.

"Hootsuite Campaigns helps brands take content to an audience that far exceeds their following on owned channels," Hootsuite explains. "Marketers can quickly create flexible campaigns that engage participants and encourage social amplification. Hootsuite Campaigns are optimized for both mobile and web, and are designed to be hosted on Facebook or on microsites."

The offering includes customizable fields of entry for email address, country, profession, etc., as well as social sharing options through Facebook and Twitter, and the ability to connect campaigns to Google Analytics or Omniture. It also lets you customize design elements like images, colors, and fonts.

"Digital marketers looking to amplify their message and attract new leads now have a powerful new tool that connects with their Hootsuite ecosystem," the company says. "Live campaigns can be managed and monitored through an integration with the Hootsuite dashboard. This acquisition extends the ability of marketers to launch successful social campaigns, from build, management, amplification to measurement, all from within the Hootsuite platform."

Terms of the acquisition weren't disclosed. The Wall Street Journal is reporting, however, that Hootsuite has secured $35 million in new financing from a group led by Fidelity Investments.

Image via Hootsuite

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.