As reported earlier this week, Netflix is changing the way it emails its DVD subscribers. I found this interesting because I’ve been a member for over a decade and can’t recall a time when this has changed much at all.

Essentially, they’re reducing the frequency of emails by consolidating information. They also promoted separate social media accounts for the DVD brand. Here’s what they said:

Here at Netflix we are always looking for ways to improve your entertainment experience. In the coming week you’ll notice a change in how you receive emails from us. We’re consolidating your shipment transactions into a single email to help you streamline the amount of emails in your inbox.

Your new shipment email will tell you what’s on the way, acknowledge what we are receiving, plus give you the option of adding new releases or personal recommendations to your queue. We hope you enjoy receiving more relevant content in the new format while dealing with less email.

You can also now find DVD.Netflix.com on Facebook, Twitter, Instagram, and Pinterest. Connect with us to stay up-to-date on new movie releases and entertainment-focused content; join our conversations or simply share what you’re watching.

I just got my first of these new emails. Heres’ what it looks like:

For comparison, here’s what the emails used to look like:

In case you’re thinking to yourself, “Who cares about Netflix’s DVD service,” the company released its Q2 earnings report this week in which it revealed that it currently has 5.3 million DVD members. That is down from 5.5 million in Q1, but Netflix still sees it as a businesses that will continue to have value for quite some time to come.

“Our DVD-by-mail business in the US continues to serve 5.3 million members and provided $77.9 million in contribution profit in Q2,” CEO Reed Hastings and CFO David Wells said in a letter to shareholders. “The broad selection of titles, including new release movies and TV shows, remains appealing to a core user base and means that the tail on this business should be quite long.”

Believe it or not, Netflix’s DVD offering still offers a lot of titles that just aren’t that easy to find from other (legal) online services.

Lead image via Netflix (Twitter)