Here's How The Top Super Bowl Ads Played On Social Media

Chris CrumAdvertising

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So, were you wondering which of last night's Super Bowl ads got the most buzz on social media? Engagor has put together an infographic looking at the top five, as well as total Super Bowl ad mentions across Twitter and Facebook, the top hashtags, the top engaging advertisers, and some other takeaways.

The highly anticipated Super Bowl commercials once again got people breaking out the tissue box and debating the best celebrity endorser, while others got a big yawn," a spokesperson for Engagor tells WebProNews.

The top 5 buzzing ads part is interesting, as only one of them - Nationwide - was buzzing with primarily dislikes. That was what's become known as the dead kid ad, which also partially inspired what seems to be the biggest meme from the Super Bowl:

Yahoo Tech reports on the software developer responsible for that one. I bet at least one person at Nationwide wishes GoDaddy went with its original commercial.

Here's what's happening on Nationwide's timeline though:


Twitter proclaimed McDonald's the winner of its #TopSpot competition for the following tweet:

The top three also included these:

Here's a cool visualization looking at the buzz around each of these three tweets over time:

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.