HBO Now: Apple Exclusive, $15 a Month, Launching in April

Josh WolfordTechnology

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Rumor had it that HBO's long-awaited standalone streaming service, thought to be called HBO Now, could launch as an exclusive partnership with Apple.

Today, that was confirmed at Apple's "Spring Forward" event.

Apple announced that HBO Now would be coming exclusively to Apple devices – Apple TV, iPhone, iPad. It's a huge deal for Apple and HBO alike, but the exclusivity of the deal will no doubt perturb some cordcutters who've been waiting for a cable-less HBO offering for many years.

Ideally, HBO would have simply launched an HBO GO-style streaming platform, let people sign up without a cable subscription, and make it available on multiple platforms. But alas, Apple snagged this one.

It'll cost $15 per month and the first month is free if you subscribe in April, ahead of the premiere of Game of Thrones.

Apple did just cut the price of Apple TV to $69, however, so there's that.

UPDATE 1: HBO says that it'll continue to discuss HBO NOW with "its existing network of distributors and new digital partners."

UPDATE 2: According to CNN's senior media correspondent Brian Stelter, Apple's exclusivity will last for three months:

UPDATE 3: the signup site is live.

UPDATE 4:

This is developing...

Josh Wolford

Josh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer.

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