Groupon has launched a new type of personalized deal with its Deal Types and Places offering.

“Groupon is constantly looking for new ways to bring its subscribers the best, most relevant deals in the places they like to spend time,” a spokesperson for the company tells WebProNews.

“This new customization makes it easier than ever to discover the best deals (Types) in the spots subscribers want them (Places), every day of the week,” she adds.

“[It’s] a win-win for merchants and consumers – business owners reach most relevant and interested customers while shoppers get an even more personally-curated deal experience every day,” she says.

Types and Places are accessible from the user’s Groupon profile, as opposed to specific landing pages. There are over 25 different types of “Types”. This includes:

• Fresh Air – outdoor experiences
• Good for 2 – something for two people
• Will Call – ticketed event
• White Tablecloth – fine dining
• Pampered – spa/beauty
• Etc.

Every Groupon deal is labeled with one or more type (below the feature image on the deal page). Users tag deal types they’re interested in by clicking the heart icon next to the type. Users can add and remove types as they wish. As a user adds types, their “All Deals” page and daily emails are refreshed with matching deals.

Places are simply locations the user saves. You can add custom places to your profile to keep a list of the most relevant neighborhoods to your life. Deals are personalized to users’ pre-selected places. Daily emails and the “All Deals” page automatically feature deals in the user’s set Places when they’re available. Deals are labeled with proximity to users’ places.

The product is available in over 150 North American markets so far.