Groupon has launched big redesigns for its website and mobile apps. The company hopes the changes will make it easier for users to shop for deals.

“The latest versions of the website and mobile apps make it simple for customers to search and browse Groupon’s more than 54,000 active deals to find the exact offer they want, when they want it,” a Groupon spokesperson tells WebProNews.

The site has personalization features, which include deals based on customer interest, previous purchases, purchases by other customers with similar interests.

The new design plays up search more, making the search bar prominent at the top of every page. It also includes search suggests. Search results span across all Groupon channels.

There are also some new search filters, which are always displayed alongside the search results.

“In just five years, Groupon has grown from a daily deal website to a true online marketplace with a tremendous mobile following,” said Groupon CEO Eric Lefkofsky. “Our new site and mobile app makes it easier and more rewarding for customers to check Groupon first when they want to buy just about anything, anytime, anywhere.”

The apps will automatically detect when a mobile user has changed locations, and send notifications when they’re in range of deals. Local deals are selected based on current location, instead of just the user’s hometown.

iPad users can “favorite” deals to save for future reference. The iPad app is also expanding into 12 new markets: Austria, Chile, Colombia, French Canada, Ireland, Mexico, New Zealand, Peru, Philippines, Puerto Rico, Russia and Thailand.

Groupon’s mobile apps (including tablet) have been downloaded by over 50 million people in 43 countries.