Groupon Buys Plumfare, Will Expand Gifting Options

Chris CrumBusiness

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Groupon has acquired Plumfare, a San Francisco-based developer, which has a mobile app that lets users share restaurant experiences with their friends, and give them gifts. It's available on iOS.

VentureBeat confirmed with Groupon that the acquisition took place, and Plumfare, while not saying anything about Groupon itself, discusses being acquired on its homepage. In a letter to users, the company says:

Today we are excited to announce that we’ve been acquired!

Plumfare set out to make it easy to find the best local gifts and experiences and we’re looking forward to continuing that mission at our new home.

For the next few weeks we’re going to have to rebuild a bit with new technology, so we won’t be ready for new gifts. Think of it as house cleaning. In time for the holiday season 2013, we’ll let you know about some cool new gift options developed with our new friends.

We’re incredibly excited to continue our mission. For us, it’s an opportunity to take the work we’ve done and apply it more broadly. For our users, it means tons of new merchants and gifts!

While we're rebuilding, all of your outstanding Plumfare gifts are good to use, and support will be open, just as normal.

Users will still be able to buy gifts, but they're going to have to wait until the transition allows it. Support for existing outstanding gifts will continue as normal. According to Plumfare, the biggest change will be that they'll be making more gifts available from local merchants.

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.