Google Updates Toolbar PageRank Again

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Google has updated the Google Toolbar PageRank again, for the first time since May. Obviously sites are moving both up and down, but we're not seeing a ton of complaints so far.

A lot of people are talking about the update on Twitter. Some are more enthusiastic than others. There are a few interesting nuggets out there.

One person thinks freshness is playing a role in higher PageRank. Google has clearly put a great deal of emphasis on freshness in recent months. Fresh content tends to get surfaced much more. Greater visibility means more chances to pick up links.

Here is a sampling of the Twitter conversation. Hat tip to Barry Schwartz for noticing some forum discussion about the update.

As with last time, I feel compelled to also share this Matt Cutts video talking about how to identify causes of a PageRank drop:

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.