Google Penguin Update Gets Ready To Bite Webmasters' Noses [Penguin 2.0]

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Matt Cutts revealed late on Friday that Google Penguin Update 2.0 is on the way, and that it will be a big one. Yes, there have been multiple iterations of the update to come out, but those have simply been data refreshes of the original update. Google is readying a big new version of it, and when we say big, we mean bigger than the original.

Matt Cutts says the internal team at Google is referring to it as Penguin 2.0, despite what other numbers are making the rounds out there.

Get ready, because it's coming:

In case you don't get the nose-biting reference, enjoy this scene from Tim Burton's Batman Returns featuring Danny DeVito as The Penguin.

Hat tip to Danny Sullivan

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.