Oh that Google and their late Friday announcements. Sometimes it's the big monthly (at least they used to be) "search quality highlights" lists, but they were kind enough to release that on Thursday this past week. Still, Google's Matt Cutts managed to sneak in a Penguin announcement on Friday. He tweeted:
Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: http://t.co/Esbi2ilX
He followed that up with:
I have to give the "PENGUIN/PANDA (GANGNAM) STYLE" video points for effort: http://t.co/CdQahEav
Cutts has made comments in the past indicating that this update could be "jarring". Are you seeing the effects?
It's been quite a week for Google updates. The Friday before this announcement, Cutts announced the EMD update, and later noted that there was also a Panda update rolling out.
More on all of this here.
I'm sure we'll be discussing the Penguin update more in the coming week.
Image: Batman Returns (Warner Bros.)