IBM, Microsoft and Google are the top global brands, according to the latest report from Interbrand. Google (#4) saw a 36 percent increase in value over last year, bringing the brand closer to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.