Google's empire hasn't exactly crumbled, and to be honest, the average person will probably never even realize what's happened. But what's happened is this: for just the second time in its history, Google's lost a domain name dispute. Google submitted a complaint about a site called Groovle to the National Arbitration Forum (which ICANN lets decide domain name disputes) on November 6th of this year. The search giant argued that Groovle is "nearly identical or confusingly similar" to its own name.