The self-proclaimed "leader in advanced addressable advertising solutions for television" has received financial backing from Google. Google - along with several other organizations - participated in a funding round that won Invidi Technologies over $23 million. This should bring Google and Invidi much closer together, considering that they're now supposed to work together on certain unnamed projects. Shishir Mehrotra, Director of Product Management for Google TV Ads and YouTube Ads, has actually joined INVIDI's board of directors as a result, too.