Google announced the launch of a new Zagat experience across the website and Android and iOS apps. Included is free access to its "trusted" Zagat ratings and reviews without registration (for the first time).
Here's a look:
The new experience includes news and video content from Zagat editors, as well as curated lists, search and map-based browsing.
"These days, the challenge in deciding where to go is not about about a lack of information or user reviews, but finding accurate information and trusted opinions so you can quickly make informed decisions," says Gannon Hall, Group Product Manager and Head of Zagat. "Through our digital products—and the Google products you use every day like the new Google Maps for Mobile—you can rely on Zagat’s curated lists and summary reviews to cut through the clutter so you can find the perfect spot."
"The new Zagat covers restaurants and nightlife in nine cities, and over the coming months we plan to expand to 50 U.S. and international destinations and cover shopping, hotels and other places of interest," says Hall. "We know that many of you are eager to have continued access to our content in these markets, so in advance of this expansion, we'll soon make our existing ratings and reviews available on Zagat.com."
Last week, news came out that Google is shutting down the Google+ Local app for iOS. The company pointed users to the new Google Maps. Now, users can consider the new Zagat app as well for their local search needs.