Google Analytics Adds New 'Speed Suggestions' Report

Chris CrumTechnology

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Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings.

The report shows the average page load time for top visited pages on your site, and utilizes the PageSpeed Insights tool to surface suggestions for improving specific pages for speed.

"The PageSpeed Insights tool analyzes the contents of a web page and generates a speed score and concrete suggestions," says Chen Xiao from Google's Analytics team. "The speed score indicates the amount of potential improvement on the page. The closer the score is to 100, the more optimized the page is for speed."

"In the report, you can click through a suggestions link to see a page with all of the suggestions sorted by their impact on site speed," Xiao adds. "Example suggestions include reducing the amount of content that needs to load before your users can interact with the page, minifying JavaScript, and reducing redirects. Note that if you rewrite your urls before displaying the url in Analytics, or your pages requires a login (see the help article for more details), then the PageSpeed Insights tool may not be able to analyze the page and generate a score and suggestions"

Speed Suggestions

Google says it has seen from its own benchmarks that the web is getting faster in general, with mobile even being 30% faster year over year.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.