Facebook has formed a new partnership with Rotten Tomatoes, which will make Rotten Tomatoes personalized for the user, if they are logged into Facebook.
"Through instant personalization, you'll see your friends' reviews prominently, as well as the movies they've recently liked or want to see, and recommendations based on the movies you've liked or reviewed from across the web," explains Facebook Platform Product Manager Austen Haugen. "Next time you're trying to decide on a movie to watch, you'll be able to see what the professional critics and your friends say all in one place. ?"
"People have always found movies through recommendations from friends," said Carl Sjogreen, who leads Facebook Platform products. "With Rotten Tomatoes, we’re bringing this experience online and giving people the best of both worlds – friends and critics."
"Our new social features are 'word-of-mouth' on steroids," said Joe Greenstein, CEO and co-founder of Flixster, which owns Rotten Tomatoes.
"Our users tell us that critics' reviews are important – but they're just one tool they use when considering a movie," he said. "Flixster users have contributed more than 2.5 billion movie ratings across all of our applications, and through our partnership with Facebook we’ll help users sift through all of those ratings and instantly find the ones from people who matter the most to them."
Rotten Tomatoes joins Docs.com, Pandora, and Yelp as partner sites. There's a video about the new integration here.