Facebook just announced the international release of Canvas, which it describes as a new full-screen, immersive mobile ad experience, which loads “nearly instantaneously” when someone taps on a News Feed ad.

“Facebook built Canvas in collaboration with brands and agencies to achieve any objective by giving them a fully customizable space on which to build multimedia stories. Advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile,” the company said.

“Within a Canvas, people enjoy moving through digital stories easily,” Facebook says in a blog post. “They can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t. And Canvas uses the same technology that makes photos and videos load quickly on Facebook, so it loads as much as 10 times faster than the standard mobile web.”

According to the company, Canvas loads as much as ten times faster than the standard mobile web. It calls the ads easy to build with no code or software required.

Any advertiser can begin building a Canvas starting today. The tool is available in Power Editor and the Publishing Tools tab on Facebook Pages. The ads work on both Android and iOS.

You can see Canvas in action in a handful of videos here.

Images via Facebook