Facebook appears to be testing a new feature called Local Market, which lets users sell and browse products for sale in local areas.
It's unclear where all users are seeing this, but AdWeek's SocialTimes obtained screenshots of the feature in Melbourne from a reader. David Cohen reports:
Reader Abs Elmaz of Social House Media shared the screenshots to the right and below with SocialTimes, noting that the Local Market icon took the place of the icon for messages at the bottom of his Facebook application, and adding that clicking on any of the categories produced blank screens. Elmaz, who is in Melbourne, Australia, added that clicking “sell” brought up a message that the feature was not available in his area yet, and he said all evidence of Local Market has now disappeared from his app.
But one of his coworkers was able to collect the screenshots below, illustrating that the feature was pulling in items from for-sale groups she is following, and that she was able to “sell an item” by posting its photo, price and other details, with the option of posting that item to her local market.
Here's what it looks like:
— ilyas teker (@ilyasteker) October 29, 2015
— Ignacio Cassinelli (@igncass) October 29, 2015
Others have been seeing the feature as well. Here are couple of mentions on Twitter from the past month:
I heard there are some changes being tested to the Facebook UI, and then saw this Local Market on the app. New? pic.twitter.com/lLcCPOjdR8
— Simone McCallum (@simonemccallum) October 13, 2015
So Facebook just released this new "Local Market" buy & sell function. pic.twitter.com/VFWvUrSe9K
— simon tracey (@zagundo) October 6, 2015
This would only be one of many ways Facebook is looking to make it easier to buy and sell items via the social network in addition to giving local businesses more tools.
Earlier this month, Facebook announced a new shopping feature where users will be able to see things to buy from both business Pages and Groups. Businesses listing products on their Pages will be able to appear in this section, greatly expanding their ability to be seen by potential customers.
Facebook has also been verifying local business pages.
Images via Facebook