But as far as advertising is concerned at Expedia, for instance, we spend $5 billion a year in advertising. We won't spend $1 billion dollars in advertising probably this year. You just rip that across everything and there you are. But as far as advertising is concerned at Expedia, for instance, we spend $5 billion a year in advertising. We won't spend $1 billion dollars in advertising probably this year. You just rip that across everything and there you are.