Etsy Opens Up New Listing Manager To All Sellers

Chris CrumeCommerce

Share this Post

Etsy announced the release of a new suite of listing management tools for sellers, which the company says will improve the way they add and edit details about products. The new Listings Manager and Listings Process will roll out to all sellers in March.

For now, sellers can opt-in to use the new tools, and provide feedback on how to make them better before the broad roll-out. Over 10,000 sellers have already been participating in a prototyping process and giving feedback, which has already been incorporated into the tools' development.

In the past, the prototyping process has led to seller features like shop stats, listing variations, digital items, custom orders, and shipping labels.

"The Listing Management prototype was launched in May of 2014 and has since drawn more than 10,000 sellers to try the new features (the second most popular prototype to date)," says Etsy's Nickey Skarstad. "Through regular conversation, feedback and iteration, the product in prototype has evolved as more sellers have used it. It may seem like a long time to work on one suite of products, but we deliberately took the opportunity to listen over an extended period of time in order to make sure the new tools would significantly improve a critical part of a seller’s workflow, while greatly reducing time spent. These tools, now launching broadly, include better bulk editing, in-line stats, quick edit mode, a faster listing process and photo editing, all based on feedback from sellers."

"We’ve found that regular feedback on what we’re building, helps us build better," she adds. "74% of our sellers report that they consider their Etsy shops businesses, and we are focused on giving them the tools they need to fulfill their entrepreneurial aspirations. By working together to develop features, Etsy gets quality feedback and Etsy sellers get to weigh in on the tools being developed to support their businesses. We believe that this collaborative process can be the future of tech operations, and we are proud to see our community at the forefront of our product development."

You can browse Etsy's other prototypes here.

Image via Etsy

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.